Which of these are most likely to be familiar with customer reactions and what competitors are doing?
A) A jury of executives
B) Salespeople
C) Corporate office managers
D) All of the above
E) None of the above

Question

Quizplus · Accepted Answer

Salespeople are the ones who are on the front lines interacting with customers on a regular basis, so they are likely to have a good understanding of customer reactions. They are also in direct competition with other companies and are therefore more likely to be aware of what their competitors are doing. Jury of executives and corporate office managers may have some knowledge of customer reactions and competitor activities, but it is unlikely to be as extensive as that of salespeople.

Which of These Are Most Likely to Be Familiar with Customer