Developing a sales forecast for a broad industry:
A) is easier when a firm segments its product-markets very carefully.
B) is often very similar to developing a national income forecast.
C) is usually done by a marketing manager.
D) is relatively easy because computers can eliminate the "guess" work.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Generally, a marketing manager doesn't have to make forecasts for a national economy or the broad industry. Developing a sales forecast for a broad industry is often very similar to developing a national income forecast.

Developing a Sales Forecast for a Broad Industry