A marketing manager who uses SALES AND MARKETING MANAGEMENT'S "Buying Power Index" (BPI) to forecast sales is using the:
A) factor method (using several factors).
B) NAICS code method.
C) factor method (using one factor).
D) trend management method.
E) substitute method.

Question

Quizplus · Accepted Answer

The Buying Power Index (BPI) uses several factors such as income, population, and retail sales to estimate the buying power of a region, which aligns with the factor method using several factors.

A Marketing Manager Who Uses SALES AND MARKETING MANAGEMENT'S "Buying