Sales of a producer's wax paper food-wrap are declining fast. The advertising manager-looking for a way to attract attention to the brand-suggests changing the package somewhat and promoting it as a "new" product. The Federal Trade Commission
A) would allow the company to call the product "new" for only six months.
B) probably would not approve of this at all.
C) would allow the advertising campaign if it concluded that consumers thought the different package made it new.
D) does not regulate advertising, so it would not pay any attention to this firm.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

The Federal Trade Commission has guidelines on what can be considered a "new" product, and simply changing the packaging of an existing product may not meet these guidelines. Promoting it as a new product may be seen as false advertising and the FTC could take action against the company.

Sales of a Producer's Wax Paper Food-Wrap Are Declining Fast