Analyzing customer comments and other companies to find new product concepts is carried out during which step of the new-product development process?
A) Idea generation
B) Screening
C) Idea evaluation
D) Development
E) Commercialization

Question

Quizplus · Accepted Answer

Analyzing customer comments and other companies to find new product concepts is a part of the idea generation step of the new-product development process. In this step, companies employ various methods to come up with new ideas for products or services. One such method is by gathering feedback from customers and analyzing what competitors are offering to identify any gaps in the market. Therefore, option A is the correct choice.

Analyzing Customer Comments and Other Companies to Find New Product