During the MARKET MATURITY stage of the product life cycle:
A) some competitors drop out of the market--and no new firms enter.
B) persuasive promotion becomes more important.
C) promotion emphasizes the advantages of the basic product concept.
D) total industry sales and profits reach their maximum levels.
E) None of these alternatives are correct.

Question

Quizplus · Accepted Answer

Persuasive promotion becomes even more important during the market maturity stage.

During the MARKET MATURITY Stage of the Product Life Cycle