A company's resources are competitive assets that are owned or controlled by the company and include
A) financial resources such as a company's credit rating and borrowing capacity.
B) tangible resources such as plants,distribution centers,and manufacturing equipment.
C) intangible assets such as brand recognition and buyer loyalty.
D) intangible assets such as having a results-oriented culture.
E) All of these.

Question

Quizplus · Accepted Answer

All of these options are correct. Financial resources, tangible resources, and intangible assets are all competitive assets that a company can use to gain a competitive advantage. Financial resources allow a company to invest in research and development or to acquire other companies. Tangible resources such as plants and equipment can be used to produce goods more efficiently, while intangible assets such as brand recognition and buyer loyalty can make a company's products more desirable to customers. Having a results-oriented culture can also be seen as an intangible asset as it can promote productivity and innovation within a company.

A Company's Resources Are Competitive Assets That Are Owned or Controlled