Which of the following features allows a small company to utilize relationship marketing successfully?
A)Close contact with its customers
B)Personal attention to its customers
C)Emphasis on superior service for its customers
D)All of the above

Question

Quizplus · Accepted Answer

All of the features listed (close contact with customers, personal attention, and emphasis on superior service) are key components of relationship marketing, which is focused on building long-term, personalized relationships with customers. Small companies may have an advantage in utilizing relationship marketing because they may be able to offer more personalized attention to their customers and develop closer relationships with them.

Which of the Following Features Allows a Small Company to Utilize