A ________ is a company's "face" in the marketplace and communicates a key message to the target market.
A)blog
B)logo
C)unique selling proposition (USP)
D)brand

Question

Quizplus · Accepted Answer

A brand is a company's "face" in the marketplace and communicates a key message to the target market. It includes a company's logo, name, reputation, and overall image. A blog is a type of content marketing strategy that can be used to promote a brand, but it is not the brand itself. A unique selling proposition (USP) is a statement that distinguishes a company's product or service from its competitors, but it is not the same as a brand.

A ________ Is a Company's "Face" in the Marketplace and Communicates