Which of the following is not one of the objectives a guerrilla marketing plan should accomplish?
A) Determine customer needs and wants through market research.
B) Determine how the company will be able to serve all customers.
C) Analyze the firm's competitive advantages and build a marketing strategy around them.
D) Create a marketing mix that meets customer needs and wants.

Question

Quizplus · Accepted Answer

A guerrilla marketing plan should not only focus on serving all customers but rather on targeting a specific audience and creating a unique and memorable marketing campaign to reach them. A guerrilla marketing plan should focus on determining customer needs and wants, analyzing competitive advantages, and creating a marketing mix that meets those needs and wants.

Which of the Following Is Not One of the Objectives