Which of the following techniques does marketing consultant Faith Popcorn recommend to small business owners interested in tracking market trends?
A) Hire a top-10 market research firm to track trends for you.
B) Watch what the large corporations in your industry are doing.
C) Read as many current publications as possible.
D) Talk with two to three people at random each week to hear what they are buying and why.
Correct Answer:
Verified
Q24: A common mistake entrepreneurs make is _.
A)assuming
Q25: To be useful, market research must be
Q26: A process in which computer software that
Q27: Watching the top ten TV shows, seeing
Q28: Why is it important for small business
Q30: Secondary research data is less time consuming
Q31: Small companies that spot demographic trends and
Q32: Demographics are the study of important population
Q33: The company's target customer should permeate the
Q34: Your friend has decided to conduct market
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