An external test of a business plan that revolves around proving that a market exists is the:
A)competitive test.
B)consumer test.
C)value test.
D)reality test.

Question

Quizplus · Accepted Answer

The reality test is an external test of a business plan that focuses on proving that a market exists for the product or service, ensuring that there is a demand and that the business can realistically capture a portion of that market.

An External Test of a Business Plan That Revolves Around