Defining the target market's potential and describing its characteristics is part of the:
A)description of the product line.
B)marketing strategy portion of the business plan.
C)competitive analysis.
D)business strategy section of the business plan.

Question

Quizplus · Accepted Answer

Defining the target market and its characteristics is a crucial part of the marketing strategy section of a business plan. This section outlines the plan for promoting and selling the product or service to the target market. Understanding the potential size and characteristics of the target market is essential for developing an effective marketing strategy.

Defining the Target Market's Potential and Describing Its Characteristics Is