Profits generally are low and marketing cost high in the introductory stage of the product life cycle.

Question

Quizplus · Accepted Answer

During the introductory stage, the product is being launched and introduced to the market. This stage typically involves high marketing costs to build awareness and generate demand. Profits are generally low during this stage as sales are just starting to ramp up and the company is still trying to cover its initial costs.

Profits Generally Are Low and Marketing Cost High in the Introductory