The marketing approach that companies of all sizes strive to achieve is mass marketing.

Name: The marketing approach that companies of all sizes strive to achieve is mass marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Mass marketing refers to targeting a large and diverse audience with a standardized marketing mix. However, many companies nowadays prefer to focus on specific market segments or even individuals through targeted or personalized marketing approaches.

The Marketing Approach That Companies of All Sizes Strive to Achieve