The marketing function cuts across the entire company,affecting every aspect of its operation.

Question

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The marketing function involves identifying customer needs, developing products or services to meet those needs, pricing them appropriately, promoting them effectively, and making them available to the right customers through distribution channels. This requires coordination and alignment with other functional areas such as finance, operations, human resources, and information technology. Therefore, marketing has a pervasive impact on the organization's strategy, structure, culture, and performance.

The Marketing Function Cuts Across the Entire Company,affecting Every Aspect