Jerry is developing a pricing strategy for an established line of home care products.His premium products are priced over $4000,his best products are in the $2540 range,and his good products are $1015 range.Jerry is using a ________ strategy.
A)penetration pricing
B)leader pricing
C)price lining
D)geographic pricing

Question

Quizplus · Accepted Answer

Jerry is using price lining strategy, where he is pricing his products based on different levels of quality and features. This allows customers to easily understand the difference between products and make a more informed purchase decision. The premium, best and good products are all clearly differentiated in terms of price and features, making it easier for customers to choose based on their needs and budget.

Jerry Is Developing a Pricing Strategy for an Established Line