The Omega Company introduces products with a higher-than-normal price in an effort to quickly recover the initial developmental and promotional costs of the product.The Omega Company is pursuing a ________ pricing strategy.
A)fixed-price
B)skimming
C)penetration
D)loss leader

Question

Quizplus · Accepted Answer

The Omega Company is using skimming pricing strategy, which involves setting a high price for a new product or service to recover the development and promotional costs quickly before competitors enter the market.

The Omega Company Introduces Products with a Higher-Than-Normal Price in an Effort