In 1990,C.K.Prahalad and Gary Hamel introduced the concept of "core competence." Their argument was that:
A)Competence was more important than capability as a basis for sustainable competitive advantage
B)Management should accumulate the resources that form the basis of competences
C)Strategy should be focused on both developing and exploiting firms' distinctive capabilities
D)Competitive advantage rather than industry attractiveness was the primary source of superior profitability

Question

Quizplus · Accepted Answer

Prahalad and Hamel argued that strategy should focus on both developing and exploiting a firm's distinctive capabilities or core competencies. They believed that a firm's core competencies were the primary source of sustainable competitive advantage and superior profitability. Therefore, it is important to identify and invest in developing these competencies, which differentiate the firm from its competitors.

In 1990,CK