A strong brand is unlikely to be a source of sustainable competitive advantage since brands lack durability and can be purchased or created through advertising and promotion.

Question

Quizplus · Accepted Answer

A strong brand can be a significant source of sustainable competitive advantage as it can create customer loyalty, increase brand recognition, differentiate from competitors, and increase perceived value. While advertising and promotion can contribute to brand building, it is the overall customer experience and perception of the brand that truly drives sustained success.

A Strong Brand Is Unlikely to Be a Source of Sustainable