A perfume advertisement uses classical conditioning to increase product appeal.To do this,it pairs the attractive face of the actor Brad Pitt with its perfume Chanel N? 5.If Brad Pitt elicits an innate response from you,he is being used as a(n)
A) unconditioned response.
B) conditioned response.
C) conditioned stimulus.
D) unconditioned stimulus.

Question

Quizplus · Accepted Answer

Brad Pitt is being used as an unconditioned stimulus because his attractive face naturally elicits an innate response without prior conditioning.

A Perfume Advertisement Uses Classical Conditioning to Increase Product Appeal