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Spreadsheet Modeling and Decision Analysis Study Set 1
Quiz 7: Goal Programming and Multiple Objective Optimization
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Question 1
Multiple Choice
An optimization technique useful for solving problems with more than one objective function is
Question 2
True/False
Goal Programming and Multiple Objective Optimization are not related
Question 3
Multiple Choice
Exhibit 7.1 The following questions are based on the problem below. A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. Which of the following is a constraint specified to Analytic Solver Platform for this model?
Question 4
True/False
Hard constraints can be violated, if necessary
Question 5
True/False
In MOLP, a decision alternative is dominated if another alternative produces a better value of at least one objective without worsening the value of other objectives
Question 6
Multiple Choice
Exhibit 7.1 The following questions are based on the problem below. A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. If the company is very concerned about going over the $200,000 budget, which cell value should change and how should it change?
Question 7
Multiple Choice
Deviational variables
Question 8
True/False
Linear programming problems cannot have multiple objectives
Question 9
Multiple Choice
If no other feasible solution to a multi-objective linear programming (MOLP) problem allows an increase in any objective without decreasing at least one other objective, the solution is said to be