In _____,several different outlets such as a website,direct mail,and traditional retailing are used to reach customers.
A) guerilla marketing
B) Internet marketing
C) multichannel marketing
D) direct sales

Question

Quizplus · Accepted Answer

Multichannel marketing refers to the practice of using multiple channels, including websites, direct mail, and traditional retailing, to reach customers. This approach recognizes that different customers have different preferences when it comes to how they like to receive marketing messages and make purchases, and aims to ensure that all of these customers can be reached effectively.

In _____,Several Different Outlets Such as a Website,direct Mail,and Traditional