While teaching strategy at Farrell University,Jessica developed an interactive strategy-simulation game to inculcate the concept of strategy to her students.She found that they were able to grasp the concept much better from the game rather than from reading books.For two years Jessica used the game to teach students.Eventually she removed possible glitches and perfected the game.She wanted students at other universities to benefit from the simulation.The result was the launch of Simulate Strategy,Inc.Jessica places an advertisement about her product with her e-mail and contact information in the "Chronicle of Higher Education," a leading publication for University professors.Which of the following marketing strategies exemplifies this scenario?
A) Guerilla marketing
B) Telemarketing
C) Direct sales
D) Direct response advertising

Question

Quizplus · Accepted Answer

The marketing strategy in this scenario is direct response advertising, as Jessica is placing an advertisement with her contact information in a publication targeted towards university professors who are potential buyers of her product.

While Teaching Strategy at Farrell University,Jessica Developed an Interactive Strategy-Simulation