Question 1

Which of the following is NOT a focus while answering the eight questions in a typical I 2 P analysis?

Accepted Answer

The answer of Which of the following is NOT a...

Question 2

The idea trigger "What separate products,services,or whole businesses can you put together to create another distinct business?" pertains to which cue in SCAMPER?

Accepted Answer

The idea of combining separate products, services, or businesses to create a distinct business pertains to the "Combine" cue in SCAMPER.

Question 3

"Why might a cell phone that can play music MP3s be a better approach than a dedicated MP3 player?" pertains to which of the following questions?

Accepted Answer

The answer of "Why might a cell phone that can...

Question 4

"M" in the creativity tool SCAMPER stands for

Accepted Answer

In the creativity tool SCAMPER, "M" stands for "modify," which encourages us to think about how we can change or alter an existing idea, product, or process to make it better or more innovative. By modifying something, we can often uncover new possibilities, solutions, or perspectives that we might not have considered before. Therefore, the best choice for "M" in SCAMPER is D, which stands for "modify."

Question 5

Rejecting existing ideas,and presenting a way to do things differently refers to _____ strategy.

Accepted Answer

Rejecting existing ideas and presenting new ways of doing things refers to a radical innovation strategy. This approach involves creating new products, services or processes that offer significantly different benefits and performance from existing ones. Radical innovation often requires significant investment and a high degree of risk, but can also offer substantial competitive advantages and long-term growth prospects.

Question 6

There is much a small business can do to create memorable images and advertising for itself,and it does not need expensive television ads to do it.Which element of SCAMPER is being referred to here?

Accepted Answer

The answer of There is much a small business can...

Question 7

Which popular innovation strategy can be just as effective and much more likely in the real world,than business opportunities that result from radical innovations?

Accepted Answer

Adapting is the popular innovation strategy that can be just as effective and much more likely in the real world than business opportunities resulting from radical innovations. Adapting involves taking an existing product, service or process and modifying it to better suit the needs of customers, markets or industries. Adapting is often a much more feasible approach to innovation than radical innovation, as it is less risky, less expensive and takes less time to implement. Additionally, adapting leverages existing resources, skills, and knowledge and builds on an established customer base that can provide valuable feedback and insights.

Question 8

When a bookstore starts to sell videos,music,and coffee as well,they are using which element of SCAMPER?

Accepted Answer

The bookstore is combining different products and services together to create a unique offering for its customers. This is an example of the "Combine" element of SCAMPER.

Question 9

When Crest toothpaste introduces "New and Improved" toothpaste,it is an example of which element of SCAMPER?

Accepted Answer

The introduction of "New and Improved" toothpaste suggests a modification to the existing Crest toothpaste formula.

Question 10

The microchip industry was born when someone asked the question,"What if we shrunk them?" This refers to which of the following cues?

Accepted Answer

The cue that best fits the question asked in the statement is "Minimize" which means reducing the size or minimizing the material used. The question asked, "What if we shrunk them?" indicates an attempt to reduce the size of something, which led to the birth of the microchip industry.

Question 11

Which of the following looks like the simplest question but is actually the hardest one?

Accepted Answer

The answer of Which of the following looks like the...

Question 12

"Beyond the start-up dollars that will be needed to buy any raw materials to make the product or develop the service,what information,relationships,and degree of effort will be needed to turn the idea into reality?" pertains to which of the following?

Accepted Answer

The question refers to the resources needed to turn the idea into a reality, which involves the process of taking the idea and selling it to customers. This is closely related to the resources required to market and develop the product, which is addressed in choice B. Choices A, C, and D are not directly relevant to the question asked.

Question 13

_____ is a process of producing an idea or opportunity that is novel and useful,frequently delivered from making connections among distinct ideas or opportunities.

Accepted Answer

Creativity is the process of producing something new and useful by making connections among different ideas or opportunities. It involves thinking outside of the box and coming up with innovative solutions to problems or new ideas that can drive business success. Ethics is a set of moral principles that guide behavior, while imitation refers to copying or replicating something that already exists. Flexibility involves being open to change and adaptable to new circumstances, which can also be important for innovation and creativity. However, creativity specifically pertains to generating new and useful ideas.

Question 14

Which element of SCAMPER involves thinking of ways to generate a high number of opportunities for a service beyond its traditional function?

Accepted Answer

"Putting to other uses" is the SCAMPER element that involves thinking of ways to generate a high number of opportunities for a service beyond its traditional function.

Question 15

This question looks at the specific individuals,groups,or organizations you would approach first to buy your product or service.

Accepted Answer

The best initial set of customers would be those who have a clear need for the product or service and are willing to pay for it. It would be ideal to target early adopters who are likely to provide valuable feedback and spread the word about the product or service to others who may also be interested. By targeting a specific group of customers, the company can tailor its marketing efforts and focus on building a loyal customer base.

Question 16

"S" in the creativity tool SCAMPER stands for

Accepted Answer

"S" in SCAMPER stands for "substitute". This step encourages one to look for elements in the problem or situation that can be replaced with something else, leading to new ideas and possibilities.

Question 17

Which of the following is an idea trigger for the "substitute" cue in SCAMPER?

Accepted Answer

The "substitute" cue in SCAMPER involves thinking about opportunities that arise from replacing something that already exists. Option A specifically mentions this idea and is therefore the best choice. Option B involves combining different products or services to create something new, which is not related to substituting. Option C involves adapting ideas from other industries or fields, which is related to the "adapt" cue in SCAMPER. Finally, option D involves making something more noticeable or different from competitors, which is related to the "modify" cue in SCAMPER.

Question 18

Looking at the concept of "Book-of-the-Week" from Borders,if Olive Garden starts a "Pasta-of-the-Week",it would be an example of which element of SCAMPER?

Accepted Answer

Olive Garden would be adapting the "Book-of-the-Week" concept to fit their own business and product by creating a "Pasta-of-the-Week" promotion.

Question 19

The idea trigger "Suppose you learned that all the traditional uses for your product had disappeared and that you have trailer truckloads out back with tons of product.What other uses might there be?" refers to which cue?

Accepted Answer

The prompt specifically asks for alternative uses for the product. This falls under the "Put to other uses" cue, which encourages brainstorming beyond the product's traditional uses.

Question 20

A feature that allows your customers to order directly from a Web site rather than visiting your store is an example of

Accepted Answer

The feature of ordering directly from a website rather than visiting a store is an example of substitution, as it substitutes the physical experience with a digital one. Customers are not visiting the store anymore, but rather using a digital platform to place their orders.

Quiz 4: Small Business Ideas: Creativity, opportunity, and Feasibility