_____ strategies target a portion of the market called a segment.
A)Differentiation
B)Integration
C)Cost
D)Focus

Question

Quizplus · Accepted Answer

A focus strategy targets a specific segment of the market and tailors all aspects of the business to meet the needs and preferences of that segment. This can lead to a more loyal customer base and increased profitability as the business is able to differentiate itself from competitors by better meeting the needs of a specific group. The other options, differentiation, integration, and cost, are broader strategies that do not necessarily target a specific segment of the market.

_____ Strategies Target a Portion of the Market Called a Segment