A generic strategy aimed at mass markets in which a firm offers a combination of cost benefits that appeal to the customers is called _____ strategy.
A)differentiation
B)integration
C)cost
D)focus

Question

Quizplus · Accepted Answer

The strategy described in the question is the cost strategy, in which a firm tries to become the lowest-cost producer in its industry and offer its products or services at a lower price than competitors while maintaining profits. This strategy aims to appeal to mass markets by offering cost benefits. Differentiation strategy focuses on offering unique or premium products or services, integration strategy refers to strategic partnerships or mergers, and focus strategy concentrates on a niche market segment.

A Generic Strategy Aimed at Mass Markets in Which a Firm