Which of the following processes allows marketers to assess competitive,social,economic,technological,and political environments that may impact business,and consequently,marketing decisions?
A)Environmental scanning
B)Data mining
C)Business intelligence
D)Data warehouse

Question

Quizplus · Accepted Answer

Environmental scanning is the process of collecting and analyzing information about the external marketing environment. It includes analyzing competitive, social, economic, technological, and political environments to help marketers make informed decisions. Data mining, business intelligence, and data warehouse are all related to collecting and analyzing data within an organization, but they do not specifically focus on the external environment.

Which of the Following Processes Allows Marketers to Assess Competitive,social,economic,technological,and