The era in marketing history characterized by the notion that creative advertising would convince consumers to buy a product is known as the _____ era.
A)relationship
B)production
C)sales
D)marketing

Question

Quizplus · Accepted Answer

The sales era in marketing history is characterized by the belief that creative advertising and selling techniques could persuade consumers to purchase products, regardless of their actual need or desire for the product. This era focused on pushing sales through various promotional tactics.

The Era in Marketing History Characterized by the Notion That