Complete the following using the terms listed.
-Businesses often conduct a(n)_____ to determine the minimum sales volume a product must generate at a certain price level to cover all costs.
A)breakeven analysis
B)promotional mix
C)Volume objectives
D)Institutional advertising
E)discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing

Question

Quizplus · Accepted Answer

Breakeven analysis is specifically used to determine the sales volume needed to cover all costs and is a common tool for businesses to use when pricing their products.

Complete the Following Using the Terms Listed