Complete the following using the terms listed.
-With _____,businesses drop prices for a set period of time to attract more customers during that period of time.
A)breakeven analysis
B)promotional mix
C)Volume objectives
D)Institutional advertising
E)discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing

Question

Quizplus · Accepted Answer

Discount pricing involves dropping prices for a set period of time to attract more customers during that period of time.

Other relevant terms:
- Skimming pricing (H) involves setting high prices for a new product to maximize profits before competitors enter the market. 
- Penetration pricing (J) involves setting low prices for a new product to attract customers and gain market share. 
- Odd pricing (M) involves setting prices that end in odd numbers (e.g. $4.99 instead of $5.00) to make the price seem more appealing to customers.

Complete the Following Using the Terms Listed