A product's position refers to _____.
A) its shelf location in retail stores
B) an image of the product in the consumer's mind relative to competing products
C) its price relative to other products in the firm's product line
D) its price relative to competitors' products
E) its stage in the product development process

Question

Quizplus · Accepted Answer

This image consists of a set of beliefs, pictorial representations, and feelings about the product or brand.

A Product's Position Refers to _____