An image of the product or brand in the consumer's mind relative to competing products and brands is referred to as the product's _____.
A) equity
B) extension
C) message
D) placement
E) position

Name: An image of the product or brand in the consumer's mind relative to competing products and brands is referred to as the product's _____. A) equity B) extension C) message D) placement E) position
Brand: Quizplus
Rating: 4.8 (31 reviews)

Question

Quizplus · Accepted Answer

This image consists of a set of beliefs, pictorial representations, and feelings about the product or brand.

An Image of the Product or Brand in the Consumer's