J&J Produce is a distributor of fresh produce. It conducted a thorough analysis of its market and identified groups of consumers that had similar product-related needs. One particular market identified wanted fresh and unique produce, such as Swiss chard, radicchio, and exotic fruits, and they were willing to pay higher prices for these choices. J&J Produce decided to focus its marketing effort on this segment of the total market. This segment is J&J's _____.
A) need set
B) primary market
C) customer set
D) target market
E) market focus

Question

Quizplus · Accepted Answer

The segment(s) within the larger market on which an organization will focus its marketing effort is referred to as the target market.

J&J Produce Is a Distributor of Fresh Produce