Which of the following is used to describe a group of consumers with similar needs sets?
A) demographics
B) lifestyles
C) media usage
D) A and B
E) A, B, and C

Name: Which of the following is used to describe a group of consumers with similar needs sets? A) demographics B) lifestyles C) media usage D) A and B E) A, B, and C
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Question

Quizplus · Accepted Answer

Designing an effective marketing program requires having a complete understanding of the potential customers.

Which of the Following Is Used to Describe a Group