As part of developing your company's marketing strategy, you are tasked with analyzing the new-product capabilities, channel strength, advertising abilities, service capabilities, marketing research abilities, and market and consumer knowledge. Which aspect of your company's capabilities are you assessing?
A) financial strength
B) marketing skills
C) general managerial skills
D) production capabilities
E) reputation

Question

Quizplus · Accepted Answer

Marketing skills include new-product capabilities, channel strength, advertising abilities, service capabilities, marketing research abilities, and market and consumer knowledge.

As Part of Developing Your Company's Marketing Strategy, You Are