Marketing strategy is formulated in terms of the marketing mix; that is, it involves determining the product, features, price, communications, distribution, and services that will provide customers with superior value. This entire set of characteristics is often referred to as the _____.
A) total product
B) customer value
C) offering
D) value proposition
E) total value

Question

Quizplus · Accepted Answer

The Answer is A

Marketing Strategy Is Formulated in Terms of the Marketing Mix;