How can an organization provide superior customer value to customers?
A) by conducting market research
B) by offering its products at the lowest price
C) by offering extended warranty coverage on products
D) by doing a better job of anticipating and reacting to customer needs than the competition does
E) by offering more variations of a product

Question

Quizplus · Accepted Answer

It is critical that a firm consider value from the customer's perspective.

How Can an Organization Provide Superior Customer Value to Customers