The rise of social media has
A) shifted power from marketers to consumers.
B) helped to strengthen the shift of power from consumers to marketers.
C) helped give rise to the development of online crowd seeking.
D) helped marketers like CVS listen and adapt to consumers in real time.
E) A and D

Question

Quizplus · Accepted Answer

Social media is a tool that gives consumers power but also allows firms to listen and react in real time via online monitoring of social media trends.

The Rise of Social Media Has