Several consumers rely on information they obtain from others they see as knowledgeable about a specific product they are interested in purchasing (i.e., opinion leaders) as well as information they learn from marketing communications (i.e., advertisements) and other people that are not experts in the product category. Which type of communication flow does this represent?
A) direct
B) two-step
C) multistep
D) rapid
E) efficient

Question

Quizplus · Accepted Answer

Communication flows to and from marketers, opinion leaders, and others who are not experts in a multistep process.

Several Consumers Rely on Information They Obtain from Others They