The _____ flow of communication involves opinion leaders for a particular product area who actively seek relevant information from the mass media as well as other sources. These opinion leaders process this information and transmit their interpretations of it to some members of their groups, and these group members also receive information from the mass media and other members who are not opinion leaders as well.
A) direct
B) two-step
C) multistep
D) dispersion
E) inoculation

Question

Quizplus · Accepted Answer

Communication flows to and from marketers, opinion leaders, and others who are not experts in a multistep process.

The _____ Flow of Communication Involves Opinion Leaders for a Particular