_____ advertising is perhaps the fastest-growing alternative media, allowing for exposure to _____ who tend to avoid traditional media, such as TV.
A) Fashion magazine; females age 18-24
B) Grocery store; older consumers age 55+
C) Video game; young males age 18-24
D) Billboard; children age 2-7
E) None of the above

Question

Quizplus · Accepted Answer

Ad spending in video games is growing by more than 30 percent per year and is nearing the $1 billion mark.

_____ Advertising Is Perhaps the Fastest-Growing Alternative Media, Allowing for Exposure