Barry decided he needs a new car, so he started looking at commercials on television and ads in magazines as well as visiting several websites. What type of exposure does this represent?
A) involuntary
B) nonvoluntary
C) voluntary
D) selective
E) considered

Question

Quizplus · Accepted Answer

Sometimes consumers actively seek commercials and other marketing stimuli to help them make purchasing decisions.

Barry Decided He Needs a New Car, So He Started