When Honda introduced its Odyssey mini-van, its advertising merely claimed, "It's the Honda of mini-vans." This is an example of _____.
A) brand leverage
B) brand generalization
C) brand discrimination
D) brand substitute
E) brand complement

Question

Quizplus · Accepted Answer

Brand leverage refers to marketers capitalizing on brand equity by using an existing brand name for new products.

When Honda Introduced Its Odyssey Mini-Van, Its Advertising Merely Claimed