The value consumers assign to a brand above and beyond the functional characteristics of the product is known as _____.
A) brand solvency
B) brand liquidation
C) brand image
D) brand equity
E) brand leverage

Name: The value consumers assign to a brand above and beyond the functional characteristics of the product is known as _____. A) brand solvency B) brand liquidation C) brand image D) brand equity E) brand leverage
Brand: Quizplus
Rating: 4.7 (44 reviews)

Question

Quizplus · Accepted Answer

Brand equity is nearly synonymous with the reputation of the brand.

The Value Consumers Assign to a Brand Above and Beyond