Which of the following offers marketing managers a useful technique for measuring and developing a product's position by taking consumers' perceptions of how similar various brands or products are to each other and relating these perceptions to product attributes?
A) regression analysis
B) conjoint analysis
C) analytical mapping
D) perceptual mapping
E) laddering

Question

Quizplus · Accepted Answer

Perceptual mapping is a useful indirect technique for determining evaluative criteria.

Which of the Following Offers Marketing Managers a Useful Technique