A local car dealership advertises quite frequently on local broadcast and cable television, and it seems as though the man in the ad is always yelling for consumers to "Come on down-you'll be glad you did!" This car dealership uses the same type of ad over and over even though the specific information changes, and consumers tend to shut out the message, evaluate it negatively, or disregard it. John is so sick of these ads that he instantly changes the channel when one comes on. This is an example of _____.
A) zipping
B) advertising wearout
C) interference
D) pulsing
E) poor positioning

Question

Quizplus · Accepted Answer

Too much repetition can cause consumers to actively shut out the message, evaluate it negatively, or disregard it.

A Local Car Dealership Advertises Quite Frequently on Local Broadcast