The accessibility effect for brands is called _____.
A) episodic awareness
B) conceptual awareness
C) top-of-mind awareness
D) operant learning
E) conditioned response

Question

Quizplus · Accepted Answer

When a concept is linked to other concepts in memory, its accessibility increases as a result of the multiple retrieval pathways; this allows for top-of-mind awareness where consumers think of your brand first when contemplating a purchase.

The Accessibility Effect for Brands Is Called _____