If the target market engages in limited decision making and the brand is not part of their evoked set, the objective will be to _____.
A) disrupt the existing decision patterns
B) capture as large a share of the purchases as practical
C) intercept the consumer during the search for information on the brands in the evoked set
D) develop a strong position on those attributes important to the target market
E) defend against the disruptive tactics of competitors

Question

Quizplus · Accepted Answer

Intercept strategy is appropriate if the brand is not part of the evoked set.

If the Target Market Engages in Limited Decision Making and the Brand