Coca-Cola has a large brand-loyal purchaser segment. Which marketing strategy is appropriate for this brand?
A) capture strategy
B) acceptance strategy
C) maintenance strategy
D) preference strategy
E) disrupt strategy

Question

Quizplus · Accepted Answer

The maintenance strategy requires consistent attention to product quality, distribution, and a reinforcement advertising strategy because the brand is purchased habitually by the target market.

Coca-Cola Has a Large Brand-Loyal Purchaser Segment